Social Media Marketing Basics

So What’s Social
Media Marketing?

This is a simple collection of articles and videos that discuss and review various social media marketing mechanisms, ideas, tips and techniques. Because social media is ever changing and evolving, additional resources may be added and are welcome in the comment area.

Web 2.0 Expo: Gary Vaynerchuk on Building Personal Brand [@garyvee]
Gary Vaynerchuk of Wine Library share his thoughts of combining, Passion + Hustle + Caring to create your own social media currency. Gary’s exuberance for self-development is evident in this phenomenal video.

Perry Belcher on Social Media Marketing [@perrybelcher]
In this video, Perry Belcher shares his “Social Media Party” concept.

Word of Mouth Marketing 2.0: Caveman’s Guide [@tedmurphy]
An entertaining video that explains the premise of sponsored social media conversations and the impact of social networking on Word of Mouth Marketing – Caveman style.

Best Fits 4 Social Media in the Sales Cycle [@chrisbrogan]
Trying to determine how social media fits into your overall sales and marketing plan? This article by Chris Brogan discusses the potential value and leveraging power of social media platforms and tools, and where they may fit into your business sales process.

5 Easy Social Media Wins 4 Your Small Biz [@mashable]
Social media is useful for almost every type of business. This article by Samir Balwani discusses the power of social media to improve customer loyalty and traditional word of mouth marketing efforts for small business.